Innovating the Art of Selling Things
Whenever people think about the future of advertising and marketing, the vision is always giant cans of Coca-Cola or people eating McDonald's through holograms. Most likely, we're heading to some version of that vision.
However, it could be more like advertising on the internet except in real life. You'll be walking through the grocery store and daily deals will pop up as you walk down the snack aisle, or you'll be able to see movie trailers as you walk around the theater down the street.
There are so many exciting possibilities and opportunities for the marketing of the future.
Saving Lives and Time in Healthcare and Medicine
A few days ago, we took a look at how virtual reality is revolutionizing the medical field. VR will have a groundbreaking role in the future of medicine, but augmented reality can accomplish technological feats that virtual reality wouldn't dream of. For instance, VR will allow doctors to practice and hone their skills through simulations before performing a surgery.
However, Medsights Tech is developing a software that works with AR glasses to allow surgeons to see directly through a patient's skin in real time during a surgery. And that's just the tip of the iceberg. The AR technology being developed right now could revolutionize healthcare. For decades, healthcare has been a mundane process of waiting, paperwork, and more tedious issues.
AR can also offer patients shortcuts and real-time assistance to save lives in a variety of situations. If a loved one is having a heart attack, being able to have a live feed to help is miles better than needing to wait for the paramedics to arrive. There are numerous situations where augmented reality can save a lot of time for minor injuries and save lives for major injuries that couldn't be saved.